Basics of website SEO

Sometimes just basic seo can make a big difference in how big search engines like google and yahoo and bing index and rate you. Just basic SEO  can also sometimes make a big difference to your google  or affiliate ad earnings as i have seen on some of my websites

From a search engine crawler’s perspective there are two broad types of website architecture:

  • Static (or flat) pages, which can be edited individually.
  • Dynamic pages, which are rendered on the fly from templates and a content database.

No matter how fast a web server can render a dynamic page to a spider, it can present a static page a little faster, since it has already been assembled. A common trick is to make a dynamic page look like a static page. Although this does not render the page any faster, the URL is shorter and this enables more pages to be crawled.

Robots Meta Tag
The <HEAD> portion of a page should contain all Meta tags. If you want to try and control the behaviour of a spider, you can do it at a page level. There is no need to tell a spider to Index and Follow, as this is its default behaviour. It wastes bytes, so remove it from your code if you have it.
Examples:
<meta name="robots" content="index,follow">
<meta name="robots" content="noindex,follow">
<meta name="robots" content="index,nofollow">
<meta name="robots" content="noindex,nofollow">


Only one (or none) of the above should appear on a page.



If you want to tell well-behaved robots (includes Google, Yahoo!, Live, and Ask) to stay away, then use:



<meta name="robots" content="none">

That is the opposite of:

<meta name="robots" content="all">


 



Images

All visible pictures (not spacers) should have alternate text for people with visual difficulties, as they use text readers that “speak” the text on the web page. Known as “alt tags”, the code looks like this:

<img src="/images/pos.gif" width=22, height=4 align=absmiddle border=0 
ALT="Positive page rank value"


The maximum length of alternate text should be 80 characters but you must not try to stuff a lot of keywords here.



 



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Comments

  1. Companies who outsource SEO don't know about all these stuff. That is why SEO services are becoming in demand as the competition goes up. Basics are really noteworthy. In most cases these crawlers really look in site structure and other parts of the site which has keyword. It is the easiest path for them to crawl and most relevant set of topics/discussion about the queries.

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