Google launches Keyword planner

 

With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator in order to make it easier to plan search campaigns. That's why Keyword Tool is no longer available.

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Keyword plan for “selenagomez”

Keyword Planner has replaced Keyword Tool

Keyword Planner has replaced Keyword Tool You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns. We've also added several new features with Keyword Planner.

 

Keyword Research for Content Planning

Step 1: Pick a topic

Step 2: Map out the main categories within that topic

Step 3: Identify potential clusters (or root phrases) within each category

Step 4: Evaluate and prioritize keyword opportunities within each cluster

Step 5: Eliminate keyword phrases that aren’t a good fit

Step 6: Finalize your targets

Using tools like Google Insights, Keyword Tool and Trends will create a bulk of words in which just with a casual scan you can identify possible new opportunities.

 

Helpful Tools

I also wanted to point out some helpful tools to use at various stages of the process:

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