Online ad words advertising- Panadol Online giving you a headache
Today i noticed this ad showing up on this tech blog , guess what its about ”PANADOL”
There is considerable debate in Europe and Canada about the issue of direct advertising to consumers. In the U.S.A., direct advertising to consumers is defended as part of an effort to empower people with information.
In Australia, promotion of prescription medicines (S4) to the general public is not permitted
In Australia, there is a specific code (the Therapeutic Goods Advertising Code)3, that regulates how and where non-prescription and complementary medicines are advertised as well as allowable claims.
Despite the ban on direct to consumer advertising in Australia, the marketing of prescription medicines to health professionals has been a factor contributing to the growth in use of prescription medicines.
The Pharmaceutical Encyclopedia shows that pharmacies in Australia are mostly franchises of retail brands offered by the three major pharmaceutical wholesalers in Australia — Australian Pharmaceutical Industries (API), Sigma Company, and Symbion Health. (via australia.coop)
Manufactures or sponsors of Scheduled pharmaceuticals accordingly must label their products as either "S2", "S3" or "S4", denoting that they are respectively either:
Registration of pharmacists is regulated by the Australian Pharmacy Council.http://ama.com.au/node/2931
http://www.choice.com.au/consumer-action/past-campaigns/health/drug-advertising/page/joint%20australia%20nz%20proposal.aspx
Adwords for panadol Australia giving some a Headache
I couldn't believe it ,,just because i never seen a cold , flu and headache tablet pitched at me while surfing a tech blogThere is considerable debate in Europe and Canada about the issue of direct advertising to consumers. In the U.S.A., direct advertising to consumers is defended as part of an effort to empower people with information.
Here is a snapshot of the ADWORDS ADVERTISEMENT pitched at Australian MARKETS
“YEAH !! together we can fight COLD AN FLU – Lol “And to think that i didn't surf any medicine webpages before this ( so Google tracking aint working? ) and all i was doing was checking out Curiosity and Mars rovers vehicles on the internet
In Australia, promotion of prescription medicines (S4) to the general public is not permitted
In Australia, there is a specific code (the Therapeutic Goods Advertising Code)3, that regulates how and where non-prescription and complementary medicines are advertised as well as allowable claims.
Despite the ban on direct to consumer advertising in Australia, the marketing of prescription medicines to health professionals has been a factor contributing to the growth in use of prescription medicines.
What is the law in Australia for selling Viagra or Cialis online?
Under Australia’s Standard for the Uniform Scheduling of Drugs and Poisons, only pharmacies may sell medicines that are scheduled as "poisons".The Pharmaceutical Encyclopedia shows that pharmacies in Australia are mostly franchises of retail brands offered by the three major pharmaceutical wholesalers in Australia — Australian Pharmaceutical Industries (API), Sigma Company, and Symbion Health. (via australia.coop)
Manufactures or sponsors of Scheduled pharmaceuticals accordingly must label their products as either "S2", "S3" or "S4", denoting that they are respectively either:
- "pharmacy only",
- "pharmacist only", or
- "prescription" medicines.
- See more of this here http://www.dilanchian.com.au/in=144
Registration of pharmacists is regulated by the Australian Pharmacy Council.http://ama.com.au/node/2931
http://www.choice.com.au/consumer-action/past-campaigns/health/drug-advertising/page/joint%20australia%20nz%20proposal.aspx
Related information
Notices of approved & permitted restricted representations
Therapeutic goods advertisements cannot refer to a serious form of a disease, condition, ailment or defect as specified in the Therapeutic Goods Advertising Code. These are known as restricted representations. In some cases the Secretary can approve or permit the use of a restricted representation under the Therapeutic Goods Act 1989.
2012
- Advertising exemption: BMedical Pty Ltd (7 September 2012)
- Advertising exemption: Bayer Australia Limited (5 September 2012)
- Advertising exemption: Blue Frog Optics Pty Ltd (31 August 2012)
- Advertising exemption: Reckitt Benckiser (Australia) Pty Limited (31 August 2012)
- Advertising exemption: Novo Nordisk Pharmaceutical Pty (30 July 2012)
- Advertising exemption: Gold Cross PrinCard aspirin (13 July 2012)
- Advertising exemption: Scholl 2 in 1 Corn express pen (27 April 2012)
- Advertising exemption: Vasyli Medical Asia Pacific (11 April 2012)
- Advertising exemption: Swisse Vitamins (4 April 2012)
- Advertising exemption: Specsavers Pty Ltd (3 April 2012)
- Advertising exemption: Scholl products (29 March 2012)
- Advertising exemption: Proctor & Gamble Vicks product range (29 March 2012)
Thanks for the post! Link building is essential to search engine optimization. However, with the latest Panda update, Google has shifted its focus from only incoming links to quality incoming links. For getting quality links, you need a good network of people who are influencers in the online world. By hiring search engine optimization services of a professional company, you get to tap into that all-important network,thanks to seo in phoenix.
ReplyDeleteNice post for related to Seo.
ReplyDeletebest website development companies in Pakistan