Google launches Keyword planner
With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator in order to make it easier to plan search campaigns. That's why Keyword Tool is no longer available.
Keyword plan for “selenagomez”
Keyword Planner has replaced Keyword Tool
Keyword Planner has replaced Keyword Tool You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns. We've also added several new features with Keyword Planner.
Keyword Research for Content Planning
Step 1: Pick a topic
Step 2: Map out the main categories within that topic
Step 3: Identify potential clusters (or root phrases) within each category
Step 4: Evaluate and prioritize keyword opportunities within each cluster
Step 5: Eliminate keyword phrases that aren’t a good fit
Step 6: Finalize your targets
Using tools like Google Insights, Keyword Tool and Trends will create a bulk of words in which just with a casual scan you can identify possible new opportunities.
Helpful Tools
I also wanted to point out some helpful tools to use at various stages of the process:
- Google AdWords Keyword Tool (soon to be discontinued in favor of the Keyword Planner which requires an AdWords account)
- Google Trends
- Other keyword research tools like Ubersuggest and Wordstream
- Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.)
- Search Queries data in Google Webmaster Tools
- Category and competitive data from Hitwise and comScore
- Moz’s Keyword Analysis tool (requires PRO account)
- SEMRush
- Simple searches (looking at all results or limited to a specific domain) to see who the competition is and what they are producing
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