Online ad words advertising- Panadol Online giving you a headache

Today i noticed this ad showing up on this tech blog , guess what its about ”PANADOL”

Adwords for panadol Australia giving some a Headache

I couldn't believe it ,,just because i never seen a cold , flu and headache tablet pitched at me while surfing a tech blog
There is considerable debate in Europe and Canada about the issue of direct advertising to consumers. In the U.S.A., direct advertising to consumers is defended as part of an effort to empower people with information.

Here is a snapshot of the ADWORDS ADVERTISEMENT pitched at Australian MARKETS

adwords for panadol australia
“YEAH !! together we can fight COLD AN FLU – Lol “ 
And to think that i didn't surf any medicine  webpages before this ( so Google tracking aint working? ) and all i was doing was checking out Curiosity and Mars  rovers vehicles on the internet
In Australia, promotion of prescription medicines (S4) to the general public is not permitted
In Australia, there is a specific code (the Therapeutic Goods Advertising Code)3, that regulates how and where non-prescription and complementary medicines are advertised as well as allowable claims.
Despite the ban on direct to consumer advertising in Australia, the marketing of prescription medicines to health professionals has been a factor contributing to the growth in use of prescription medicines.

What is the law in Australia for selling Viagra or Cialis online?

Under Australia’s Standard for the Uniform Scheduling of Drugs and Poisons, only pharmacies may sell medicines that are scheduled as "poisons".
The Pharmaceutical Encyclopedia shows that pharmacies in Australia are mostly franchises of retail brands offered by the three major pharmaceutical wholesalers in Australia — Australian Pharmaceutical Industries (API), Sigma Company, and Symbion Health. (via australia.coop)
Manufactures or sponsors of Scheduled pharmaceuticals accordingly must label their products as either "S2", "S3" or "S4", denoting that they are respectively either:
PDF - https://www.chf.org.au/pdfs/sub/sub-309-advertising-joint-agency.pdf
Registration of pharmacists is regulated by the Australian Pharmacy Council.http://ama.com.au/node/2931
http://www.choice.com.au/consumer-action/past-campaigns/health/drug-advertising/page/joint%20australia%20nz%20proposal.aspx


Related information



Notices of approved & permitted restricted representations

Therapeutic goods advertisements cannot refer to a serious form of a disease, condition, ailment or defect as specified in the Therapeutic Goods Advertising Code. These are known as restricted representations. In some cases the Secretary can approve or permit the use of a restricted representation under the Therapeutic Goods Act 1989.

2012




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