Surge in Business from SEO firms online
However, one area of online advertising has always struggled to secure its share of the marketing mix; SEO.
SEO (Search Engine Optimisation) has often been classified by businesses as being stuck somewhere between a website maintenance item and a legitimate marketing activity. That was, up until now.About this time last year, around 16% of businesses had no idea how they were positioned in the search engines, with that figure reduced to just 11% in 2009.
Over the last six months, Reload Media has conducted a SEO Survey for business, and the results make for interesting reading.
79% of Queensland businesses surveyed now see SEO as part of their marketing mix, and only 14% of Queensland businesses have never undertaken any SEO in the past, down from 37% at the same time last year.
So whilst it appears that SEO has now become a legitimate part of the marketing mix, there’s still a way to go before it gets its fair share of the marketing budget